Pop Culture Varsity.
Africa's school for stategy, culture and innovation
The Pop Culture Varsity.
A bold new school reimagining strategy, marketing, and innovation through the lens of culture.
Mini MBA
Strategy & Pop Culture
The 8-Week Power Play to Become Africa’s Top Culture Strategist.
What is this program?
The Only Strategy Program Built for the New World of Culture, Commerce, and Influence.
Learn to decode culture, craft unforgettable strategy, and lead brand transformation.
Mini MBA for strategists
and cultural innovators.
Branding has changed.
Culture moves faster than companies.
The best don’t chase trends; they create them.
Learn to decode culture, craft unforgettable strategy, and lead brand transformation.
This is your strategy weapon.
Partners in progress.
Top organisations across Africa have trusted us to train their future strategists, marketers, and culture leaders.
Why this Mini MBA?
Proven to sharpen strategic thinking, elevate cultural fluency, and drive real-world results.
A rigorous strategy program built to equip professionals with cultural intelligence, business acumen, and executional edge for today’s fast-moving world.
Who is this for?
Built for senior strategists, marketers, and business leaders solving brand, growth, and innovation challenges in a culture-driven world.
If you lead teams, shape campaigns, or influence decisions, this program gives you the strategic edge to stay ahead.
Africa doesn’t need more marketers. It needs cultural engineers. That’s who we train.
Next Cohort: October 2025
Top organisations across Africa have trusted us to train their future strategists, marketers, and culture leaders.
Behavioural Insights & Human Truths
Uncover the core drives behind human action to shape products, stories, and strategies that truly resonate.
Trendspotting + Foresight Design
Learn to decode signals and cultural shifts to build future-facing strategies before the world catches up.
Cultural Strategy & Brand Meaning
Craft brand positioning rooted in cultural relevance, emotional resonance, and long-term significance.
Pop Culture as Brand Engine
Harness music, film, creators, memes, and movements to power growth, attention, and brand love.
Narrative Architecture & Storytelling Systems
Design message frameworks and storytelling systems that scale across platforms and stick in culture.
Cultural Mapping & Anthropology
Go deep into local context and lived experience to create more human, contextual, and culture-literate strategy.
Platform Strategy: How Culture Moves Across Tech
Master how ideas spread across digital, mobile, and social ecosystems — and how to build momentum within them.
Applied Strategy Sprint: The Culture Brief Challenge
Test your strategic thinking in a real-time sprint where you respond to a high-stakes culture brief like a pro.
Final Project: Decode Africa – a live cultural rebrief
Tackle a continent-wide challenge, reimagining strategy through a new lens of African insight and cultural intelligence.
How it works?
Proven to sharpen strategic thinking, elevate cultural fluency, and drive real-world results.
Live classes +
strategy sprints
Lectures, videos,
strategy decks
Interactive hours +
learning sessions
Localised themes,
case studies, toolkits
You’ll get 10x Value.
So Good It Feels Illegal
8 Intensive Weeks of Live Deep-Dive Training
1:1 Strategy Feedback on Your Work
Cultural Intelligence Toolkit (playbooks, canvases, cheat codes)
Certificate as a Certified Pop Culture Strategist
Private Alumni Community
N5,000,000 worth of strategy assets (lectures, books, case studies)
Access to POKV Culture Hiring Board
Total Value: ₦7,7800,000+
You Pay: ₦500,000
Next Cohort: October 2025
Starts: 1st Week, October 2025
Live sessions, hands-on labs, weekly briefs.
Only a few seats open each season.
Apply early — spots go fast.
Testimonials.
What our alumni say
Eyo Inameti
STRATEGY DIRECTOR
Before this program, I struggled to explain my value as a strategist. Now, I lead bigger conversations and bigger projects.
Promise Osigwe
DIGITAL MARKETING SPECIALIST
African relevance, global standard. Finally, speak the language of strategy.
Fabiola Nguembu
CONSUMER INSIGHT ANALYST, KANTAR
This was the first time I saw strategy connected so clearly to the culture matrix. It changed how I build ideas and present them.
Muyiwa Aleshinloye
HEAD OF PUBLICIS MEDIA, CWAR
Franklin doesn’t teach. He reprograms your brain and makes strategy usable and unforgettable.
Executive Access Pass
Limited to the first 10 accepted applicants
Here’s what you’ll get:
Private Strategy Session with Franklin (30 mins)
A focused 1-on-1 session to sharpen your client pitch, brand strategy, or leadership path. Tailored to where you are, and where you’re going.
Pop Capital: Africa’s Growth Machine (Strategy Playbook)
Our high-impact guide to decoding cultural influence, built for strategists and marketers operating in Africa’s fastmoving markets.
Invitation to the Strategy Directors Circle
An alumni network of senior strategists. Built for collaboration, events, briefs, and high-level cultural conversations you won’t find anywhere else.
The Guarantee.
For over 7 years, we’ve trained strategists who now lead marketing teams, agencies, and creative businesses across Africa, Europe, and North America.
POKV® Mini MBA builds on that legacy. It’s designed to sharpen your thinking, stretch your creativity, and provide a playbook for leading in culture, strategy, and innovation.
The face behind this.
Franklin Ozekhome
Pop Culture Strategist
Advisor to top brands, creators & culture campaigns.
Creator of Advertising Humans and HumanOS.
About us.
We focus on pop culture, marketing, and innovation to solve real-world brand and growth challenges.
We train professionals to read culture, build smarter campaigns, and create ideas that move markets.
POKV® is a strategy school that teaches professionals how to turn culture into a business advantage.
We focus on pop culture, marketing, and innovation to solve real-world brand and growth challenges.
Our programs train strategists, creatives and leaders to build culturally relevant brands and campaigns.
From trendspotting to storytelling, we offer practical tools that shape the future of brands in Africa.
Take the next step.
- Apply Now — Secure your spot in the October 2025 Cohort
- Join the Waitlist — Be first to hear about the March 2026 intake
- Download Brochure — See the full curriculum and experience
- Book a Culture Fit Call — Talk to us to see if this is right for you
Let’s build your next big move in strategy.
FAQs.
Got questions? We’ve got answers. Here’s everything you need to know about the Mini MBA in Strategy & Pop Culture.
Who is this program for?
This program is built for senior strategists, creatives, marketers, and cultural thinkers who want to sharpen their edge, decode culture, and lead the future of brand, marketing, and innovation. If you work in advertising, tech, media, innovation, entertainment, or content, this is for you.
Will I get a certificate?
Yes. Upon successful completion, you’ll receive an official POKV® Certificate in Strategy & Pop Culture. More than a credential, it signals that you think differently with cultural fluency, strategic clarity, and brand power.
Can I take this if I’m not in Nigeria?
Absolutely. Our Virtual Cohort is designed for Pan-African and international participants. It runs Fridays, 11 am–3 pm (WAT), over 4 weeks. You get the same full curriculum, live strategy sessions, recorded content, resources, and toolkits.
What’s the time commitment?
The program runs over 8 weeks (physical) or 4 weeks (virtual), with a weekly commitment of 8 hours on average: – Physical Cohort: Saturdays, 9 am–5 pm (Lagos)
– Virtual Cohort: Fridays, 11 am–3 pm (Zoom)
– You’ll also complete briefs, sprints, and culture labs at your own pace during the week.
What tools and methods will I learn?
You’ll master our proprietary frameworks and toolkits for: Behavioural insights | Cultural mapping | Narrative design | Trendspotting + foresight | Platform and storytelling strategy. Plus, you’ll complete live cultural briefs with feedback from top strategy leads across Africa.
Can I get my company to sponsor me?
Yes — and many participants do.
We’ll provide you with a PDF program brochure, a curriculum outline, and a sample sponsorship letter to share with your team or HR. We also run custom training for teams. You can reach our admissions team for bespoke sessions and invoicing.
How is this different from other strategy schools?
Other schools teach frameworks. We teach you to read culture, decode human behaviour, and build ideas that drive real market shifts. This is brand strategy powered by pop culture, street-level insight, and commercial creativity.
Can I pay in instalments?
Yes. We offer a 50:50 split payment plan. Your first instalment confirms your seat. The second is due before the program ends. Final Project and Certificates are issued only after full payment is completed. We also provide team and alumni discounts on request.
How do I get started?
Simple:
1. Fill out the application form.
2. We’ll assess your experience in strategy, marketing, innovation, or related fields.
3. If accepted, you’ll receive a confirmation email with payment and onboarding details.
Get in touch.
Have a question about admissions, partnerships or our programs?
We’re happy to hear from future students, brands, and collaborators shaping culture and strategy across Africa.
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